These aren’t hard and fast rules all the time…there’s always got to be an exception somewhere and they don’t always work for everyone.
- Try not to always ground your posts in time-relevant issues.
By “time-relevant” issues, I mean things like the Crunchyroll Awards, Kim Kardashian liking anime and things like that. Problems that will end up disappearing soon after you’ve hit “publish” on that post of yours, or will end up only being good for a certain period of relevance – announcing release dates or doing pre-episode speculation falls into this category, for instance. Sure, they’ll get more views if the timing is right, but if your reader isn’t in the know about whatever issue/background detail you’re talking about, they’ll avoid your post or get out of that tab. (Also, if you publish too much about time-relevant issues, you may end up coming off as clickbait.)
I’m not necessarily saying “watch a backlog show and then cover it in some posts”, although that’s a surefire way to avoid time-relevant posts. I’m saying “be careful of the shelf life of your content”.
Then again, there are exceptions – posts where you predict what your hits of the season are or have retrospectives on what your hits of the season were tend to be good for archival purposes – that way, you just need to look at one post to find out what you watched during a given simulcasting season.
Sidebar: This was written in May, so the “Kim Kardashian using Darling in the Franxx‘s Zero Two as her hair inspo” thing was a lot fresher then. In a way, providing dated examples shows you how to make your writing more timeless…
assuming “more timeless” is a thing in the English language, that is.
- If you have a choice, go broad.
Talking about shows in broad strokes tends to be a better way to connect with people because not many people will remember a specific episode of a specific season of a show in great detail 1) unless they have an eidetic memory or 2) they watched the episode/show recently (this tends to be better if you’re a seasonal reviewer, because there is only so much content to talk about at one time). Don’t skimp on detail so much it looks too generic, but make sure it’s broad enough that anyone who has actually seen the show will recognise you’re actually talking about the show and not something else.
So, are you a proponent of the idea all writing on WordPress should be timeless, or should a blogger strive to always keep up with current anime trends (not just current simulcasts, but the anime news as well)? Are these two ideas even on the same spectrum…?